Leadership deserves
better questions.

This is where I explore them, through essays, conversations, and practical ideas on credibility, leadership, and the future of work. The people who come here are not defined by their title. They are defined by how seriously they take the work.

This week's thought

We don't live in a confidence crisis.
We live in a representation gap.

Why these ideas matter.

Leadership is changing faster than many of the assumptions we still hold about it. I write about credibility, transformation, and technology because they are all leadership questions.

Some ideas become essays. Some become conversations. Some eventually become books. They all begin with the same intention: helping leaders think differently about the work they do and the people they lead.

Cindy Schwartz

I'm Cindy Schwartz. I have spent more than three decades leading technology, advising executives, and helping organisations navigate change.

The ideas on this site come from those experiences, but they are written for yours. The personal admission earns authority for a moment and then moves on. The focus returns to the work, the decision, the responsibility, and the person in front of me.

Read more about me
Latest thought leadership

Wear the Heels

Nothing is worth capitulating to somebody else's inferiority complex. Being nice to others at the expense of kindness to yourself and the others who be better for hearing what you have to say is an act of self-erasure, not generosity to others. 

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Quarter close: what the first 12 weeks built

Twelve issues in: credibility isn't performed, it's assigned. What the first quarter revealed, and how to act on it before Q2.

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Trust the process. Trust the people more

what happens when structure is sound but nobody inside it is actually being trusted to use their judgement, and what that costs organisations that are leaning harder into process as complexity increases.

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View all thought leadership →
In conversation

Video essays and conversations coming soon.

On credibility, capability, and what it actually takes to lead well.

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